Los Angeles is buzzing! The city of perpetual glamour just welcomed a new contender in the world of high-end beauty: ARTISA Medical Grade Skincare. The luxury line, created by renowned facial plastic surgeon Dr. Carl Truesdale, celebrates its exclusive red-carpet launch event on Saturday, November 1, 2025, at 6 PM at the exclusive venue, The Grotto in Los Angeles. Dr. Carl M. Truesdale is a Double Board Certified Facial Plastic and Reconstructive Surgeon in Beverly Hills and the founder of ARTISA Skincare. Often referred to as a “modern-day renaissance man,” he uniquely blends his surgical precision with a lifelong passion for the arts—including being an accomplished portrait artist—to deliver natural, beautiful results. A highly respected figure in medical media and philanthropy, Dr. Truesdale built ARTISA as an extension of his practice, focusing on high-quality, medical-grade skincare that is inclusive of all skin tones. The Grotto is a 5,000 sq ft luxury event space in Downtown Los Angeles, celebrated for its unique industrial brutalist design, featuring raw concrete, micro cement floors, and expansive windows offering stunning skyline views. It is a popular, chic backdrop for high-profile events and productions.

Thanks to Ambassador Dr. Eric J. Zuley for the invite (TAP Interviews which Eric is also an Executive Producer of) will be covering this event. Ambassador Dr. Eric J. Zuley, CEO of the eZWay Network is a business insider-recognized media mogul, is a highly decorated entrepreneur and digital strategist known for helping influencers and businesses increase visibility. Dr. Zuley, who supports various charities through his eZWay Cares Foundation, serves as an Executive Producer of TAP Interviews, a reality television and interview program. TAP Interviews covers high-profile events and is broadcast globally through the eZWay Network on platforms like Roku, Amazon Fire, Google and Apple TV, as well as KTTV Channel 27.3 Los Angeles ensuring wide media coverage for the ARTISA Skincare launch. 

A Night of Sophistication and Stardom The launch, hosted by Jane Owen Public Relations, wasn’t just a skincare debut—it was a sophisticated affair bringing together the elite of Hollywood and tastemakers in the aesthetics world. Guests were treated to cocktails and canapés as they mingled and got an intimate look at the new collection.

The red carpet was illuminated by an impressive roster of special guests, underscoring the brand’s immediate status as a must-have for the stars. Attendees included well-known names like:

Special Guest Bios for ARTISA Skincare Launch Jaime King An American actress and model who began her career in the fashion industry at a young age before transitioning to acting. She is best known for her main roles as Lemon Breeland in the TV series Hart of Dixie and as Goldie and Wendy in the film adaptation of Sin City. Her filmography also includes roles in Pearl Harbor and White Chicks.

Tara Reid An American actress whose film roles established her status as a sex symbol in the late 1990s and early 2000s. She is most widely known for her lead ensemble role as Vicky Lathum in the popular American Pie film series and for starring in the Sharknado television film series.

Madeline Zima An American actress who began her career as a child star, most notably portraying Grace Sheffield on the CBS sitcom The Nanny from 1993 to 1999. As an adult, she gained recognition for her roles as Mia Lewis on the Showtime series Californication and as Gretchen Berg on the NBC series Heroes.

Samantha Mumba An Irish R&B singer-songwriter, dancer, and actress. She achieved international fame at age 17 with the release of her debut single, “Gotta Tell You,” which charted in the top five in Ireland, the UK, and the US in 2000. She also starred in the 2002 film The Time Machine.

Sheree Zampino An American television personality, businesswoman, and entrepreneur. She is a prominent figure on reality television, known for her appearances on shows like VH1’s Hollywood Exes and Bravo’s The Real Housewives of Beverly Hills. She is also the ex-wife of actor Will Smith, with whom she shares a son.

Selina Ringel An award-winning American writer, producer, director, and actress. She is a groundbreaking filmmaker known for creating and starring in her own projects, including her feature film Single Mother by Choice, which was sold to HBO. She is also an author and entrepreneur.

Sammi Rotibi A Nigerian-American film and television actor. He is recognizable for his roles in major motion pictures, with his most notable credits including Rodney in Quentin Tarantino’s Django Unchained and General Amajagh in Batman v Superman: Dawn of Justice.

The presence of such diverse celebrity guests highlights the universal appeal of Dr. Truesdale’s philosophy: combining medical precision with artistic mastery to achieve natural, radiant refinement for all skin types.

Introducing ARTISA: The Intersection of Science and Art Dr. Carl Truesdale, a respected figure in facial plastic surgery, is known for his commitment to elevating confidence and beauty. He created ARTISA as an extension of his practice, a way to bring his philosophy of natural refinement and a comprehensive approach to facial aesthetics beyond the operating room. The line is crafted to improve skin texture and radiance, visibly defying the signs of aging.

ARTISA is not just luxury; it’s medical grade, featuring premium, clinically-proven ingredients designed to work with all skin types—a vital nod to inclusivity that Dr. Truesdale has made a foundation of the brand.

The Takeaway The ARTISA launch signals a compelling new era in skincare, one where the artistry of a world-class surgeon is bottled for daily use. With the support of top-tier celebrities and the backing of medical-grade science, Dr. Truesdale’s new line is poised to become a staple in sophisticated beauty routines everywhere. Keep an eye out for this collection—it’s setting the new standard for radiant, timeless skin!

Would you like to know more about the specific products in the ARTISA Medical Grade Skincare line, such as the Masterpiece Collection?

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Matt
Matt J. Doyle
eZWay Network
MattJDoyle.Com