The highly anticipated launch of ARTISA Medical Grade Skincare, created by renowned Beverly Hills Double Board Certified Facial Plastic Surgeon Dr. Carl Truesdale, successfully took place on Saturday, November 1, 2025.

The Synergy of Art and Science

Dr. Truesdale, celebrated not only as a skillful surgeon specializing in procedures like the Deep Plane Facelift and Rhinoplasty but also as a portrait artist, musician, and pilot, brings a unique “modern-day renaissance man” philosophy to skincare.

The glamorous, red-carpet event, hosted by Jane Owen Public Relations (JOPR), transformed The Grotto in Downtown Los Angeles into a sophisticated showcase. JOPR, known for handling high-profile, celebrity-attended red-carpet events and brand launches with global press reach (including the Cannes Film Festival and clientele from Selling Sunset), ensured maximum visibility.

Dr. Truesdale introduced ARTISA as a line where the precision of medical science meets artistic mastery, offering medical-grade, inclusive skincare formulated to deliver radiant, age-defying results for all skin types.

The Venue and The Luxury Experience

The event was held at The Grotto by Newman Studios in Downtown Los Angeles, a unique, 5,000 sq ft venue lauded for its industrial brutalist design fused with modern elegance. The space, featuring lime-washed walls, micro cement floors, and massive concrete pillars, provided a stunning, avant-garde backdrop for the luxury launch.

Guests at the exclusive gala were treated to an elevated experience designed for comfort and sophistication. The amenities included:

• Complimentary Valet Parking for seamless arrival and departure.

• Exquisite Complimentary Food and gourmet canapés.

• A Complimentary Open Bar featuring cocktails, ensuring a relaxed and celebratory atmosphere throughout the evening.

The ARTISA Promise: A “Masterpiece” Collection

ARTISA Skincare, which Dr. Truesdale created to extend his philosophy of natural refinement beyond the operating room, features clinically-proven, medical-grade formulations. The core of the line is The Masterpiece Collection, which includes:

• Antioxidant Defense Serum: Featuring a powerful blend of Vitamin C and ferulic acid to brighten and shield skin from environmental stressors.

• Age Reversal Cream: A multi-corrective cream formulated with encapsulated retinol and barrier-repairing ceramides to firm and restore elasticity with minimal irritation.

The Star Power

The launch drew significant attention from the entertainment industry, confirming ARTISA’s status as a must-have for the elite. The star-studded guest list included:

• Jaime King, the acclaimed actress known for her roles in Hart of Dixie and Sin City.

• Tara Reid, the iconic actress from the popular American Pie film series.

• Angelique Bates, the American actress and comedian best known as one of the original cast members of the hit Nickelodeon sketch-comedy series, All That.

  

The Extensive Media Reach of the eZWay Network

The event’s massive media reach was spearheaded by the eZWay Network, a comprehensive digital platform. The network is an award-winning celebrity branding powerhouse with a vast digital ecosystem designed to elevate the influence, visibility, and credibility of entrepreneurs and high-profile individuals across various media landscapes.

The eZWay Network’s multi-platform strategy includes their own private social network app, a digital magazine, a powerful podcast network, and a global streaming service, ensuring every event and brand story reaches a maximum audience. This expansive reach contributes to their total visibility of up to 700 million homes and mobile devices globally.

Coverage was provided by the network’s flagship reality television and interview program, TAP Interviews. This program covers high-profile events, offering a unique blend of reality television elements and in-depth celebrity and business interviews. TAP Interviews is broadcast globally through the eZWay Network on platforms like Roku, Amazon Fire, Google, and Apple TV, as well as EZWAY Channel 27.3 Los Angeles, A channel next to Fox-owned KTTV with 3.2 million viewers ensuring wide media coverage for the ARTISA Skincare launch.

The eZWay Network team was strongly represented at the launch by key personnel who help drive the platform’s success:

• James Zuley, known as an entrepreneur and a foundational figure who helped build the eZWay Network’s infrastructure and reach.

• Jerry Christ, who plays a vital role in the network’s operations and its broader community engagement.

We extend a special thanks to Ambassador Dr. Eric J. Zuley, CEO of the eZWay Network, for his vision and support in arranging the wide-reaching coverage by the eZWay Network and TAP Interviews.

ARTISA Skincare is officially setting a new standard in the luxury beauty market.

Thank you for visiting, and stay tuned for all the interviews that will be added soon here on ezwaynews.com

Matt J. Doyle
https://MattJDoyle.com